655.03
M
 Melcher, Daniel
  Printing and promotion handbook; how to plan, produce, and use printing, advertiming, and direct mail, by Daniel Melcher and Nancy Larrick. New York, McGraw-Hill Book Co., 1949.
  x, 386 p. ilus. 24 cm.
 
  ´´Bibliography´´: p. 363-381.  ´´Graphic arts films´´: p. 382-386